Adobe Firefly is the company's first generative AI technology that is able to generate images and visual content automatically and practically.

To produce images, logos, or graphic works in Adobe Firefly, users simply provide command input in the form of text, then Adobe's AI technology will convert it into images. In simple terms, Adobe Firefly will work the same as ChatGPT. The difference is, Adobe Firefly has the ability to convert text into images.

Firefly AI's integration into Adobe's creative suite empowers designers to explore their creativity without limitations. Whether it's graphic design, illustration, or photo editing, Firefly AI offers help across a variety of design domains. From suggesting alternative color palettes to recommending font combinations or even creating initial design drafts, AI assistants are invaluable collaborators, adding to the creative process and encouraging inspiration.

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