Tree is a gamified reading platform that sows the pleasure of learning. Aimed at public and private schools across the country, we aim to enhance the development of skills in basic education through reading, forming young people more prepared for the future. In total, more than 11 thousand schools are served, positively impacting the lives of 2 million students. With more than 50 thousand books and current content, in Portuguese and English, and a socio-emotional education program designed by Rossandro Klinjey, our modules use gamification to expand the taste for reading, combining learning and innovation.