Rede Transamérica is a Brazilian radio station that underwent a rebranding in August 2019, unifying its programming nationally and focusing on young adult contemporary audiences. With three pillars of content - entertainment, sports and journalism - the broadcaster seeks to strengthen its audience and commercial proposals, offering a differentiated media option to reach millions of listeners and consumers. Leader in audience in the sports segment, Transamérica stands out for its modern and exclusive approach to broadcasting. Belonging to the Alfa Conglomerate, the history of Rede Transamérica dates back to 1973, when it opened its first unit in Recife and, since then, it has undergone several transformations, becoming a pioneer in several technological initiatives in Brazilian broadcasting.