Midjourney is an independent experimental laboratory founded by David Holz. Prior to founding Midjourney, David Holz was a co-founder of Leap Motion, a company that manufactures motion-sensing technology for computers and VR headsets, in 2010.

One of the important aspects in Midjourney is creativity that takes color and proportion into account. Some say that the image produced by Midjourney is not a photo but a photorealistic image. In addition to high image resolution, Midjourney also strives to make the images detailed, look real/lively, and have artistic value.

Midjourney can also be used to analyze the color, texture and structure of images, thereby enabling users to generate unique images. With this algorithm-based tool, you can generate unique designs that can be used for various purposes, such as creating artwork, graphic design, and more.