IndyMandi is a pure online marketplace or ‘mandi’ that simply brings buyers and sellers together, while creating visibility for sellers’ brands and preserve their independence to do business on their terms. IndyMandi’s product selection is focussed on artisanal and Indian-made products. The products are sold and delivered by onboarded sellers, who fix prices, payment, delivery, return and refund policies. IndyMandi’s technology allows customers and sellers to interact with one another directly. This makes IndyMandi the preferred choice for both sellers and customers, blending as it does the personalized experience of offline retail and the convenience of e-commerce for both sellers and customers.