Morning harvesting is a creation of Israeli agriculture, making the best agricultural produce accessible straight from the field to your home. All the produce is selected with extreme care and out of a huge love for the fruits of the earth of all kinds. In the morning harvest, most of the produce is grown and developed, and the basket is completed for you in the produce of other farms and farmers, all of which is done while maintaining the highest standards - with an emphasis on quality and freshness. The order will reach you as quickly as possible, as part of the 'Morning Pick' policy to maintain maximum freshness.