ID is the first truly Cult Brand in the Indian footwear sphere that immediately became a rage amongst its customers, who appreciated the supple genuine high-quality leather, and the painstaking attention to detail that went into making each pair a masterpiece.

ID is more than just a Brand, it is a state of mind, an emotion, a way of life that translates its uniqueness into all aspects of an individuals' identity.

The introduction of ID Apparel is part of a natural progression off the brand. It gives an opportunity to the loyalists to experience the complete Ensemble of the brand from head to toe.

Targeted at the URBAN YOUTH of today, ID Shoes & Apparel are worn with pride by the wolves, who are looked upon in envy by the countless sheep. ID customers do not join the cult, they become the CULT. They cut their own path and stay away from the mainstream, choosing to live their lives on a different beat and on their own terms.

The ID customer blends into any situation, be it a corporate board room or a rock concert, while still holding on to their own identity. We live in a world of copycats, where everything has been done before and beaten to pulp, don't get lost in the crowd of inseparable monotony, display your unique identity with ID.