As a new father, this problem is very personal for me. My son needed food, and I found myself struggling to find it. Being a programmer, I discovered that I could automatically monitor several of my local markets, and receive messages when new stock arrived. Because of this, I'm now able to maintain a formula supply for my child.

After seeing my friends' struggling to find formula on Facebook and elsewhere, I decided I wanted to help others use my solution. So I spent the weekend building FindMyBabyFormula.com. I hope that by providing this service, that many in the USA will get through this shortage with a well fed, happy baby!