Facebook Marketing: An Hour a Day. This book is part of aNot only does FBMHD provide a practical framework for Facebook marketing, but it
also offers a 360-degree perspective on how social media connects with a cross-section
of marketing disciplines. By reading and using FBMHD, social-savvy marketers gain
the strategies, tactics, and tools to cross the chasm from a hope-it-works community
to a well-performing channel for marketing and communications.
—Adam Weinroth, VP of Strategic Marketing, Demand Media
Facebook is a powerful new marketing platform and thanks to this book it, just got a
whole lot easier to understand and tap.
—John Jantsch, author of The Referral Engine
This is the only book that walks you through every step of creating, implementing,
measuring, and optimizing a successful strategy for engaging on Facebook. Featuring
proven strategies and techniques, this approachable guide walks the walk. It shows mar-
keters at all levels how to roll up their sleeves, jump in, and get winning results quickly.
—Brian Goldfarb, director, Microsoft
The best marketing engages buyers with valuable information at the precise moment
they are receptive. That’s why my chiropractor shares video exercises with me on
Facebook! And it’s darned effective, too. If you want to learn how to tap the com-
munications tool of choice for hundreds of millions of people around the world, study
Facebook Marketing. The real-world examples from organizations of all kinds are
especially valuable for those who still need to